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Product News

We separate fact from fiction as we bust 4K myths

We separate fact from fiction as we bust 4K myths

You are going to be hearing a lot of talk about the benefits of 4K video in still photography over the next couple of months. Here at Panasonic, we are particularly excited about the versatility of 4K and our upcoming products that make use of...

We explain the technology behind ECONAVI sensors

We explain the technology behind ECONAVI sensors

Here at Panasonic, while we look at ways to bring you better technology, we are also focussed increasing our contribution to the reduction of CO2 emissions through energy-saving products. Which is why we are so excited about the ECONAVI*...

Great lenses make great LUMIX cameras

Great lenses make great LUMIX cameras

To take a great photo you need a great camera, and to have a great camera, you need a great lens. Photography is the recording of light through a lens, so it is an essential part of the camera. LUMIX has always aimed for the ultimate lens. This...

Our LUMIX GF7 camera wins a Gold Award!

Our LUMIX GF7 camera wins a Gold Award!

The LUMIX GF7 is such a stylish and feature-rich package that it has been amassing an impressive collection of reviews from the toughest photography critics over the past few months. We are proud to announce that the GF7 can now add a Gold...