Innovation on the move with Toughbook and Toughpad

All of our solutions can be tailored for use indoors or outdoors under bright sunlight and intense rain, or under extreme temperatures – basically for all types of working conditions.

Our range of Toughbook computers and tablets are just as comfortable in the boardroom and on the road, as they are on a building site; which is why they are such a popular choice for mobile workforces. What’s more, the reliability and durability of a Toughbook translates to significant financial gains; thereby satisfying overall ‘bottom-line’ concerns from a management perspective.

Jason Lee, Product Marketing Manager, Toughbook, Panasonic Australia outlines the benefits of choosing a Toughbook mobile solution.

Why is Toughbook/Toughpad a better choice than other technologies if you are looking to have a mobile workforce?

“With a well-managed mobile workforce, a sales team can be out of the office and in front of customers more hours of the day, rather than being bogged down with office paperwork and other administrative tasks,” Jason said.

“The biggest challenge to achieving this is the ability to provide the proper tools that enable them to do the majority of their work without needing to come back to a central location, and to have the confidence that these tools can be relied upon day in day out. That’s why Toughbooks and Toughpads compare so favourably with consumer devices which are typically made for home environments. Our solutions offer added security functions and the reliability that is required out in the field.”

How does our technology benefit the more rugged kind of fields like construction, manufacturing and mining?

“These industries are all somewhat similar in terms of core requirements from mobile technology. We provide solutions that thrive in harsh environments, for example an extremely dusty construction site that would typically be a killer for electronic devices, or when devices need to be mounted into vehicles and withstand constant vibrations. All of our solutions can be tailored for use indoors or outdoors under bright sunlight and intense rain, or under extreme temperatures – basically for all types of working conditions,” Jason said.

Do you find that when you are talking to people about taking on a Toughbook/Toughpad solution they understand that the initial outlay will be higher than consumer products?

“I believe that savvy IT decision makers look at the cost a little differently. Those who are experienced in IT procurement understand that they have to consider the total cost of the products lifecycle, not just the initial outlay,” Jason said.

“The key message we continually highlight is that we are selling a product that is going to last longer and cost less over the time of ownership, not to mention provide increased productivity within the customer’s workforce due to less failures in the field. This is definitely a principle that we always stand by and something we reiterate every time we consult with end users.”