Toughbook supports Sektor partnership with travelling roadshow

Panasonic Australia recently appointed Sektor as a distributor for its line-up of rugged Toughpad tablets and Toughbook laptops in Australia. Throughout August, we supported our new distributor with a roadshow that travelled around the country. Making stops in Perth, Adelaide, Melbourne, Brisbane and Sydney, we presented to over 150 IT resellers with a focus on gaining awareness to new partners in the mobility space, in line with Sektor’s market experience and history.

Stuart Buxton, Senior Product Marketing Manager, Panasonic Toughbook, said that Sektor is well regarded in the industry for its market strength and expertise in the areas of mobility and retail technology, with specific knowledge around ruggedised tablets and notebooks. He noted that this is a key partnership for Panasonic as we continue to grow the success of our rugged brand in Australia.

“Over the last 12 months, Panasonic Toughbook has achieved significant sales growth. Moving from rugged PCs to rugged tablets has opened up greater scope for our workforce mobility offering, and has allowed us to expand into new markets.”

“A key pillar of our continued strategy for growth is to collaborate with our distribution and channel partners to deliver solutions for customers in key vertical markets. We look forward to working with Sektor in delivering this” – Stuart Buxton, Senior Product Marketing Manager, Panasonic Toughbook.

Worldwide leader in rugged PC devices

Panasonic currently has the largest market share worldwide of rugged PC devices, and we have been deploying purpose-built rugged mobile computing solutions since 1996. Our Toughbooks are built from the ground up and purpose-made for the rugged market, ensuring reliability and durability. As a core manufacturer with facilities based in Kobe, Japan, we control the entire Toughbook process of design, manufacture and quality assurance.

Cameron Arnold, General Manager at Sektor said that the Toughbook and Toughpad range of products and solutions complemented Sektor’s existing core expertise around Enterprise Mobility.

“The team at Sektor are very excited to partner with Panasonic Australia to further enhance our channel engagement with enterprise mobility partners. We look forward to developing opportunities in the rugged computing space” – Cameron Arnold, General Manager at Sektor.