Announcing the new Panasonic VIERA TV Ad – ‘Neo Plasma. Blacker blacks mean brighter colours’

We’re hugely excited to announce our new TV ad for the VIERA Neo Plasma range of televisions.

With black plagues, black moods, black hats and black cats, ‘black’ has never had a particularly good reputation. But it is however, exceptionally good at one thing. When you put something good in front of it, it sure as hell stands out.


“Panasonic’s Neo Plasma technology really draws the viewer into the picture – offering the best in picture quality with exceptionally deep, rich black levels and clear, beautiful images, whether you are watching 2D or 3D TV.”
Matt Pearce, Group Marketing Manager, VIERA, Panasonic Australia

The animated creative executions were produced by German illustrator Mark Gmehling and directed by the multi-award winning London team of Adam Foulkes and Alan Smith whose credits include Honda grrr, Lemony Snickett, Thunderbirds and the BBC’s animated comedy show Monkey Dust.

Find out more about the Viera NEO Plasma range here