LUMIX 2010: DMC-ZR3

Introducing the new ultra-chic LUMIX ZR3 – the ultimate combination of versatility, functionality and go-anywhere style

ZR3-S Slant

Panasonic Australia introduced the new 14.1-megapixel LUMIX DMC-ZR3 into the 2010 LUMIX range – a strikingly stylish digital compact – ideal for discerning consumers seeking to combine high-quality image capture with take-anywhere, everyday convenience. This versatile model boasts a number of impressive features including an ultra-wide 25mm Leica lens with 8x optical zoom and High Definition video recording capability in the AVCHD Lite format.

The LUMIX DMC-ZR3 is the complete package for customers who expect high performance and high-quality images in a chic, stylish body – giving users the opportunity to capture extraordinary images, every single day.

The versityle LUMIX DMC-ZR3 will be available towards the end of March 2010 in a colour range of Red, Blue, Black and Silver. It has a RRP of $599.

ZR3-S FrontHigh-quality, wide-angle LEICA Lens in a stylish, slim body
The DMC-ZR3 features a 25mm ultra wide-angle LEICA DC VARIO-ELMAR lens with powerful 8x optical zoom (35mm equivalent: 25-200mm) together with a 14.1-megapixel high resolution CCD, in a compact body. The lens unit comprises 9 elements in 7 groups, including 4 aspherical lenses with 6 spherical surfaces. Panasonic overcame a number of technical challenges to create the lens unit for the DMC-ZR3 featuring an innovative 0.3mm super thin aspherical lens and 0.3mm spherical lens. The powerful zoom also operates during video recording.

Video recording with new generation AVCHD Lite

In addition to Motion JPEG images, the DMC-ZR3 can record High Definition videos in AVCHD Lite. This almost doubles the recording time in HD quality compared with the conventional Motion JPEG format.

ZR3-S TopThe DMC-ZR3 also features Dolby Digital Creator to record high quality audio, so you can match the beautiful video with outstanding sound.

With the newly added Video Divide function, users can divide the video into two sections to shorten or to delete the unwanted half on the spot. You can cut out a still image from a video in the camera. A Wind Cut function is also available to block out most of the noise from background wind.

Venus Engine HD II and Intelligent Resolution in still and video recording
The DMC-ZR3 features a new high-speed, high-performance Venus Engine HD II to support the recording of beautiful, high-definition video in AVCHD Lite. The Venus Engine HD II incorporates a new image processing technology “Intelligent Resolution”, that offers higher quality signal processing for superb results.

With the Intelligent Resolution technology, three areas – outlines, detailed texture and soft gradation areas – are automatically detected. Each area is enhanced effectively for greater definition, fine detail, and superior noise reduction. As a result, images are naturally clear and crisp in both photo and video recording.

Sonic-Speed AF performance for exceptional response and focusing precisionZR3-S Back
The Venus Engine HD II also allows the camera to start up quickly – in just 1.1 seconds. Sonic Speed AF (Auto Focus) locks onto a subject in as little as 0.26 seconds (wide end) . Shutter release time lag is as short as approx. 0.005 seconds, making it easy to capture spontaneous photo opportunities.

Clear viewing LCD
Despite its compact body, the DMC-ZR3 features a large, 2.7-inch 230,000-dot Intelligent LCD that offers clear viewing and framing of images, for comfortable capture and playback even in bright conditions.

Other features for greater photographic enjoyment
Scene modes, which are optimised for a variety of still-image shooting situations, are now available for video recording as well. Thanks to a rich variety of 27 scene modes for photo and 18 for movie (Portrait, Soft Skin, Transform, Self portrait, Scenery, Low light, Food, Party, Candle light, Sunset, Beach, Snow, Aerial, High Sensitivity, Pin hole, Film grain, High Dynamic and Underwater), capturing beautiful videos is effortless with the ZR3. Photo Frame mode allows you to add decorative frames to your images.

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