“With a new Panasonic cordless phone, you won’t sound like you’re calling from another planet.”
It’s kind of strange to imagine a time when cordless phones were a far-out and scary concept. Yet in the early 80s, that’s just how it was! Speaking on a cordless phone was akin to receiving a crackly radio transmission from astronauts on the moon and the security parametres were so loose, your neighbours with a cordless phone could charge their calls to your line.
Today’s flashback is a nod to two wonderful things; the Panasonic cordless phone that solved the poor reception and security issues, and the ad itself, which is a remarkable example of the new wave of 80s advertising that joined art and brilliant copy together to create ads that found the truth in the product.
This ad typifies a time when brilliant campaigns were the industry norm and even a magazine ad for a cordless phone brought art, commerce, and human emotion together to promote a product.