Panasonic LinkRay enables mobile content delivery at the speed of light

Panasonic LinkRay is an advanced content delivery system designed to connect digital signage to smartphones via LED light communication.

Linking smartphones to digital signage

This advanced content delivery service uses visible light communication to provide detailed information through modulating LEDs at a speed unperceivable to the human eye. The system uses a mobile app, allowing smartphones to read IDs sent from LED transmitters such as digital displays, LED signboards and even LED spotlights. LinkRay enables targeted content to be activated by a consumer launching the app and pointing their mobile phone camera at the signage, even if the area is crowded or from a distance.

LinkRay: Retail*Restaurants*Advertising


Follow-up your call to action on customer devices, provide buying incentives that convert to sales, enable online ordering and expand customer relationship management and insight.

LinkRay: Airports*Transport*City Services

Provide scheduling, access assistance, city information and translation services to individuals; track their movements and even enable “smart city” capabilities.



LinkRay: Museums*Exhibitions*Showrooms

Provide creative content beyond the physical limits of exhibits, track and understand the visitor experience and stay engaged. Send multilingual info and display it on a smartphone.


Video | Usage Case Examples & Benefits

Learn more

Panasonic LinkRay Case Study: ASICS Concept Store.
Panasonic LinkRay Light ID Solution Website.