Empowerment, fashion, photography and chance magic all came together to create our LUMIX GX85 ‘Capture the Soul of the Streets’ campaign. LUMIX ambassador Ewen Bell just happened to be wandering the streets of Brooklyn with his GX85 when he became swept up a photo shoot for revolutionary fashion brand amandaluxe, snapping powerful images that went on to represent the G Series mirrorless camera.
Image captured by Ewen Bell
Jumping Colors II: #ImNotYourEnemy
This amandaluxe project focuses on poetess, Tayllor Johnson (aka Byakko), and her sisterhood movement, #ImNotYourEnemy. It’s aimed at empowering synergy and love among the black female race; staying true to Byakko’s dream that one day, women of color can pass by each other and not see imaginary enemies.
Image captured by Ewen Bell
Jumping Colors II: #ImNotYourEnemy comprises of five women with three different skin compositions, with the fashion direction showcasing a Black Bohemian aesthetic with exotic indie chic patterned bottoms.
“The coolest part about the day was not only were we having the greatest day ever shooting but so was everyone else around us. Our energy exuded love, friendliness and creative synergy – the exact goal I had for the project. It was beautiful to watch tourists and locals stop to take photographs of us and experience this amazing movement. Everyone was asking Tayllor about her shirt, what it means, and exchanging information so we could receive these amazing images.”
– Amanda Moore-Karim, Founder, amandaluxe
Image captured by Ewen Bell
Photographer Ewen Bell was so inspired by these gorgeous black women amplifying their attitude and style for the love of an idea and the pursuit of empowerment, he said he couldn’t resist staging his own photoshoot on the side using his LUMIX GX85. His shots ended up becoming the new campaign for the G Series mirrorless camera, in what Ewen described as a unique exchange of gifts.
“I bombed the session and took a few frames on the side, because I loved what they were doing. On this trip I was carrying a little Lumix GX85, one of the Micro Four Thirds format by Panasonic, and I sent some of the shots back to Panasonic as a gift. They loved the photos and the context and decided to use the shots in a campaign, and we got permission from the lead girl in the group who featured in the shot, Amanda Luxe.
“Amanda was generous enough to gift herself. I was able to gift the image to Panasonic. Panasonic had been enough to gift me the camera and some gorgeous prime lenses. What I most enjoy about photography is giving the world something special, sharing something unique and creating an exchange of gifts that otherwise would not exist.”
– Ewen Bell, Photographer and LUMIX Ambassador
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LUMIX GX85 Mirrorless Camera
The LUMIX GX85 is the ultimate travel and street photographer’s camera, providing professional-level power in a lightweight, compact, and unobtrusive form.
GX85 Body Only GX85 12-32mm Lens Kit GX85 Zoom Lens Kit