Panasonic Partners with Tennis Australia in 2010

Panasonic Australia is proud to announce that the company has signed a three-year sponsorship agreement with Tennis Australia, commencing in January 2010 and continuing until 2012. The agreement encompasses a number of tournaments including the Medibank International Sydney, the Brisbane International and the Australian Open – the Grand Slam of the Asia Pacific.

Panasonic Australia is the official TV, Camera and Air Conditioning Sponsor of Tennis Australia and the Australian Open. The company’s market-leading products – LUMIX digital still cameras, VIERA TVs and Inverter Air Conditioning systems – will be aligned with Tennis Australia’s prestigious sporting events throughout the summer.

Recently Tennis Australia’s CEO, Steve Wood met up with our Managing Director, Steve Rust to talk about the new relationship and what it means to both parties.


Tennis has a large passionate following in Australia. Viewers at home will now be able to watch, for the first time, the Australian Open in HD, enhancing their experience as spectators of the game.