Is that a hairdryer in your purse, or are you just happy to see me?


Super cute and super small, the 1972 Panasonic Flip’n Style Blow Dryer could literally fit into the palm of your hand. This tinker-toy hairdryer was marketed to teens, with its main selling point resting on the devices ability to fit into a purse. What could be more handy for touching up those 70s bangs in between classes or after cheerleading practise?

More fun than practical, the Flip’n Style never really pretended it would actually do the job of drying hair. Perhaps the biggest indicator of that would be the unusual advertising campaign designed for the product in Teen Magazine, featuring a bald model and the phrase “Even if you can’t use it, it is fun to have!”