4K – the next stage in resolution evolution

Sometimes it’s hard to keep up with the rapid progression in consumer electronic technology and while we don’t want to ‘lag’, we’ve also grown wary of jumping all over a new development only to find that it’s a passing fad.

So with all the publicity surrounding 4K Ultra-HD resolution in the television market, naturally consumers are asking “is this something I need to know about, or just a whole lot of hype?”

Far from being just a fad, 4K is simply the next step in a TV resolution evolution that began with those first grainy black and white screens so long ago.

Offering four times the resolution of a Full-HD panel, 4K Ultra-HD delivers a level of detail and clarity that is simply extraordinary. With eye-popping definition and an almost endless depth of field, 4K Ultra-HD makes it seem possible that instead of ‘viewing’ the screen you could actually step in and become part of the action.

Just as with previous resolution advances, the broadcast, filmmaking and photographic industries are already uptaking this technology and it won’t be long before 4K Ultra-HD is the norm in the consumer market.

Where does 4K Ultra-HD sit on the evolutionary line?

Standard-Definition TV (SDTV)
Enhanced-Definition TV (EDTV)
High-Definition TV (HDTV)
Full-High Definition (Full-HD)
Ultra-High Definition TV (4K Ultra-HD)

What are the advantages of 4K Ultra-HD?

Picture Quality

The simple fact is that 4K Ultra-HD equals a better picture – and not just with native 4K content. Regular TV content today looks amazing when viewed on a 4K panel and upscaling technology such as the 4K Fine Engine Remaster built into the Panasonic TH-85X940A recreating 4K Ultra-HD brilliance from virtually any source.

Larger Screens

Resolution and screen size go hand in hand. You may have noticed larger screen sizes coincided with the introduction of HD TV. However, increasing the screen size without increasing the pixels delivers a picture that is somewhat sub-par. Images on a giant HD screen can tend to look quite strained compared the same images on a smaller panel. Compare the pixels of Full-HD image resolution (1920 x 1080) to that of 4K Ultra-HD image resolution (3840 X 2160) and you’ll see we can now create enormous screens matched by astounding picture quality like our 85” VIERA Ultra-HD LED LCD [Hyperlink product page URL]