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Listen to the power of platinum

Sometimes moments in life occur that are hard to fathom and yet can be understood with hard work and soul searching. And then there are those moments that even a think-tank of brilliant scientific minds could never even hope to comprehend.

Today we are flashing back to one such moment. It’s 1980, a silver Panasonic boom box/spaceship descends from the sky and Earth, Wind and Fire emerge from the cassette holder urging viewers to “listen to the power of platinum, Panasonic platinum”. They dance up the street, boom boxes in hand singing the praises of the Panasonic Platinum Series stereo radio cassettes to the delight of one local resident and the bemusement of every generation to come.

But who even needs to understand it? It was the 80s and we got Earth, Wind and Fire for one fabulous video and a series of magnificent print ads. Explanations be damned!

Have a look at our current range.

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