Get creative with the new Lumix SZ Series

Slim, stylish Lumix SZ Camera Series offers fuss-free shooting enjoyment for travel and every day photography

 

Panasonic has introduced a range of slim, stylish LUMIX zoom camera models designed to be pocketable for travel and everyday shooting. The versatile DMC-SZ7 and DMC-SZ1 cameras offer photographers on the move flexible photography with a 10x zoom and an ultra wide-angle 25mm LEICA DC VARIO-ELMAR lens. Special effects add fun to the shooting experience, including Miniature Effect, Panorama Shot and Auto Retouch, and Intelligent Auto (iA) for intuitive control.

The DMC-SZ7 is designed for fast, impressive imaging and movie capture. This sleek camera has everything the creative photographer wants:

In Miniature Effect mode, the peripherals are defocused while saturation and contrast is emphasised to create the look of a diorama. Panorama Shot makes it possible to create a dramatic horizontal or vertical panoramic image by taking consecutive shots and then overlaying the images.

Both camera models also feature Auto Retouch which corrects contrast and brightness to enhance the image. The Creative Retouch includes six filters – Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro to give photos a more artistic look.

The DMC-SZ7 is also equipped with 3D Photo mode, which produces realistic 3D images. The 3D images can be viewed on a VIERA 3D HDTV or played back on other MPO-compatible 3D equipment

The DMC-SZ1 offers Sonic Speed AF for responsive shooting. Other convenient features offered by both the new cameras include MEGA O.I.S, which suppresses the hand-shake that tends to occur when shooting with high zoom, USB charging, and sharing of images and movies instantly via Facebook© or YouTube™ with LUMIX Image Uploader.

Model	Colours	RRP	Availability
DMC-SZ7	Black, Pink, White	$329	March
DMC-SZ1	Red, Silver, Blue Black	$249	March

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Key features

LEICA DC VARIO-ELMAR lens system

Both cameras offer a new 25mm ultra wide-angle LEICA DC VARIO-ELMAR lens system  with a powerful 10x optical zoom (35mm camera equivalent: 25-250mm). Intelligent Zoom extends the 10x optical to 20x digital equivalent, incorporating Panasonic’s Intelligent Resolution technology to maintain picture quality.

 

14.1-megapixel MOS Sensor for the DMC-SZ7

The new 14.1-megapixel MOS Sensor and the Venus Engine excel in image processing for both sensitivity and speed.

AVCHD Full HD Video Recording for the DMC-SZ7

The LUMIX DMC-SZ7 records Full HD 1920 x 1080 50i videos in AVCHD format and also offers shooting in MP4 at 25p. Photos or video recorded in AVCHD on SD Memory Cards can also be viewed on a Panasonic VIERA TV or Blu-ray Disc Player.

The DMC-SZ1 records video at 720p in MP4

Convenient features

Convenient Intelligent Auto features include High Dynamic Range, Intelligent Handheld Nightshot and Motion Deblur mode, offered by the DMC-SZ7; in addition to AF Tracking, Intelligent ISO Control, Face Recognition (DMC-SZ7) / Face Detection (DMC-SZ1), Intelligent Scene Selector and Intelligent Exposure.

Using High Dynamic Range, the camera takes several shots at different exposure levels and then automatically combines them to produce an image that faithfully represents the scene and preserves detail in the highlights, midtones and shadows for a clear, sharp shot. Handheld Night Shot takes advantage of the DMC-SZ7’s high-speed sensor, combining consecutive shots to produce a blur-less, beautifully illuminated night shot without the need for a tripod. The Motion Deblur mode updates motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high a shutter speed as possible. Users can be confident that their images and video will be clear and blur-free, when captured on the go or with moving subjects.

Both cameras have a 3.0-inch Intelligent LCD that automatically adjusts the backlight for easy viewing based on the lighting situation