Panasonic Blog

Australian shoppers’ green intentions largely fade by the time they reach the cash register, according to a study released today by Macquarie University.

The study, commissioned as part of the Panasonic Chair in Environmental Sustainability initiative, found there is a weak link between intent to purchase eco-friendly products and actual purchasing decisions. You can download an executive summary of the report here

Here is footage of Panasonic Managing Director, Steve Rust and Panasonic Chair in Environmental Sustainability, Professor Tim Flannery discussing the findings of the study.

Panasonic Australia has pledged $690,000 to fund environmental research and public education as part of a new Macquarie University eco initiative.

Panasonic Australia announced today it would support Macquarie University’s commitment to climate risk research and education during the next three years – including the creation of the Panasonic Chair in Environmental Sustainability. Panasonic Australia managing director, Steve Rust, said it was the single largest environmental initiative to be undertaken by the company in Australia.

“There has never been a more pressing need for cutting-edge environmental research and education and we are pleased to be able to lend our support to Macquarie University, we hope our support will assist Macquarie University in remaining at the forefront of global environmental understanding and discussion.”
Steve Rust, Managing Director, Panasonic Australia