Panasonic Blog

Only Panasonic’s High Definition advantage lets you SHOOT, SHARE and STORE your favourite pictures and video.

SHOOT pictures and videos on your Lumix camera or camcorder then simply slip your SD card into your Panasonic VIErA big screen TV to SHARE them. You can easily STORE your pictures and videos by inserting your SD card into your Blu-ray recorder. It’s that easy.

View the making of the latest TVC here.

SHOOT, SHARE, STORE with AVCHD

This weekend Panasonic is launching a new campaign surrounding AVCHD (Advanced Video Codec for High Definition), spearheaded by a TV commercial, created by The Campaign Palace. The following is an insight into the making of the campaign from brief to final product.