Panasonic Blog

Following the announcement of our ground breaking partnership with channel 7 to broadcast the 2010 Grand Final in 3D, here are full details on how to watch it

• The transmission will carry 3D video content in H.264 (MPEG-4) format and only specific 3DTV receivers will be capable of decoding the signal and displaying the video content in stereoscopic format. The transmission will commence on or after midnight on 18 September 2010 until 8th October 2010.
• The service will be a temporary scientific test transmission of 3DTV (stereoscopic video format).

Panasonic 3D A1 Full HD 3D Camcorders used to film Australia’s first ever 3D wedding

We’re proud to have Panasonic 3D video cameras film Australia’s first ever wedding in 3D at the end of July. We teamed up with the great people at ‘Abraham Joffe Videographers’ to capture one couples special day completely in 3D.
The project wasn’t without it’s sceptics however, even within the film crew, who weren’t sure how 3D fit into their industry but were soon converted.

“Like many people I was pretty sceptical about 3D and whether we would be using it anytime soon…..then I actually saw a demo of Panasonic’s new 3D A1 camera up at video craft and was pretty blown away by what I saw”
Abraham Joffe, Abraham Joffe Videography

We’re hugely proud to announce that we are releasing the worlds first 3D Camcorder in September

In an exciting step forward for 3D technology, we are excited to today announce the world’s first consumer 3D camcorder, due to hit stores in late September. The HDC-SDT750 lets you easily capture and create 3D movies of family and friends by simply attaching a 3D conversion lens.

Incorporating Panasonic broadcast technology, this new 3MOS System camcorder lets users create their own vivid, lifelike 3D movies – something that only professional movie producers were previously able to do – and then enjoy watching them at home on their 3DTV.

“This exciting new technology means that capturing 3D footage no longer needs to be left to the professionals. Users can now capture their own memories and see them come to life in immersive lifelike images right in their own loungeroom. This further expands the enjoyment of 3D in the home.”
Sophie Barton, Group Marketing Manager, Audio Visual, Panasonic Australia

Panasonic’s new Full HD 3D Camcorder, the AG-3DA1, contributes to the worlds first free to air 3D broadcast

The world’s first free-to-air 3D broadcast, which was transmitted throughout Australia in the early hours of this morning, contained footage shot on a revolutionary new Panasonic camcorder.

“This is a historic moment for television, not only in Australia but for the world. We are delighted that we have the opportunity to share in it and position Panasonic as a leader in 3D technology from day one.”
Mathew Alexander, Product Manager, Broadcast, Panasonic Australia

Panasonic Australia provided broadcasters with a five-minute clip of scenic views for 3D test transmissions, which was screened from 12AM – the first time 3D content has been beamed to homes in Australia. Test transmissions will run for a period of nine weeks and include a number of upcoming sporting events.

The New Full HD 3D Camcorder, The AG-3DA1 Will Be Available In October And Will be affordable and Easy To Use

“It offers an easy to use, flexible system for videographers to capture immersive content on the fly – ideal for documentary and lifestyle film-making projects as well as some sports. We have already had interest locally from TV networks and documentary makers, and our reseller partners also see potential in the rental market.”

Mathew Alexander, Product Manager Broadcast, Panasonic Australia