Panasonic Australia continues to meet the needs of Australian consumers with the introduction of a new family of LUMIX cameras – the FH Series – that offer users the style, form factor and ease of a traditional compact digital camera, as well as incorporating a newly-developed 28mm wide angle lens and increased optical zoom.

The LUMIX FH Series of cameras are characterised by three key common features: quality optical performance, style and ease of use – perfect for those looking to upgrade from an entry-level model and offer a host of great features that make photography fun and simple.

Panasonic Australia combines style and superior image quality with new LUMIX ultra-slim models.

We’re proud to reveal the new FP Series range: a 14.1 megapixel LUMIX DMC-FP3 and 12.1 megapixel LUMIX DMC-FP1 – two new, ultra-slim digital still cameras that boast the winning combination of high-quality optics, great performance and an exquisite streamlined design for the discerning and style-conscious user.

Both models are equipped with a 4x optical zoom (35mm camera equivalent: 35-140mm) made possible through innovative folded optics that deliver crisp detail and exceptional image quality while enabling the camera’s stunning, slim design. The newly-designed sliding lens cover doubles as both lens protection and sophisticated power switch.

Panasonic’s award-winning LUMIX ‘Travel Zoom’ series – even smaller and more versatile in 2010 – is the ultimate travel companion

Panasonic has further improved its award-winning ‘Travel Zoom’ (TZ) series with the release of the 12.1-megapixel LUMIX DMC-TZ10 and LUMIX DMC-TZ8.

Capabilities such as the newly-added Built-in GPS and AVCHD Lite HD video recording make the flagship DMC-TZ10 the ultimate all-in-one imaging solution, equipping travellers for virtually any shooting situation. The DMC-TZ8 also benefits from enhancements made to the series, with POWER O.I.S, manual mode for greater creative control and Motion JPEG movie recording.

Go to extremes with the new, more rugged LUMIX DMC-FT2

Panasonic Australia is happy to introduce the new, tougher LUMIX DMC-FT2 – the second generation LUMIX rugged digital camera featuring AVCHD Lite High Definition (HD) video recording capabilities.

Waterproof to a depth of 10m, shockproof from a height of 2m, dustproof, and now also freeze-proof to -10°C, the DMC-FT2 offers enhanced ruggedness for the active photographer who ventures to extremes.

A newly-developed Venus Engine HD II further strengthens the camera with powerful image processing and high-speed performance. The FT2 features Intelligent Auto (iA) for both still image shooting and video recoding, ensuring optimum settings are automatically selected for the best results, every time. Importantly, the high-quality LEICA lens offers outstanding imaging in both stills and video – perfect for those who want durability without sacrificing image quality.

The LUMIX DMC-FT2 will be available in April at the end of March 2010 in a range of colours: Blue, Orange, Yellow and Silver. It has a RRP of $599.

Get even closer to the action with two new compact camcorders from Panasonic, featuring 78x Advanced Optical Zoom

Panasonic Australia are launching two new compact high zoom camcorders – the SDR-S50 SD Memory Card camcorder and SDR-H85 80-GB HDD/SD Card hybrid camcorder – designed for new camcorder users who are looking for exceptional image quality, ease of use and compactness in a feature-rich package.

Both models offer a powerful 78x Advanced Optical Zoom lens and wide-angle 33mm lens – ideal for landscapes – as well as Advanced Optical Image Stabiliser (O.I.S) with new Active Mode. Easy-to-use features include Panasonic’s renowned Intelligent Auto (iA) now with a new AF/AE Tracking function to lock on to a subject for beautifully crisp, clear recording.