Dado Valentic, award-winning artist and Chief Colourist at My Therapy, talks about working with high-end fashion clients in 4K and the advantages of filming with the LUMIX GH4. The 4K image quality produced by our versatile photo/video hybrid interchangeable lens camera certainly impressed Valentic, both in video recording and still image capture.
Excerpt on 4K on fashion photography
“We started working in 4K around year 2012 and what has happened since is that we have been working more and more with fashion clients, simply because they do like the high quality and fidelity that we get out of the 4K resolution images,” Valentic said.
“One thing that was very interesting or a trend that we are noticing is happening recently, is when photographers are taking advantage of high resolution 4K images that we are shooting in motion. So what we’re able to do is take the motion files and out of them extract still images that are actually large enough to be used later in print. Actually, there is a whole range of Vogue covers and other high-end fashion magazine covers that have been already shot in that way.”
“We were lucky enough to be given a prototype of one of the very early Panasonic GH4. We took into onto a set with us and we have filmed a fashion video with the photographer, Michael Furlonger. What we did is we created a beautiful looking brand video and everybody was so impressed with the look of the video itself. But also what we did at the end of the job, we went through the footage and out of there we extracted still images… The quality and what we were getting out of those little motion files that were captured by GH4 are absolutely stunning,” Valentic said.
The spectacular new range of VIERA TVs is set to revolutionise the way you watch TV. Not only will these LED LCD HD TVs deliver you mind-blowing picture quality (4K Ultra HD available in the AX900 and AX800 Series), the new Life+ Screen will amaze you with its ability to recommend content you will love and personalise your viewing experience. The Panasonic Life+ Screen makes navigation easier and more intuitive by drawing together a number of super smart features that take the new VIERA range way beyond what we know as ‘Smart TV’.
Life+ Screen is simple to use, personal and intuitive
With features including My Stream, Info Bar, Voice Navigation and TV anytime (click here to read more about each of these features), Panasonic’s unique Life+ Screen goes way beyond Smart TV. Lochie Daddo explains how our new state-of-the art TVs can detect which viewer is in the room, recommend content based on their personal preferences and viewing habits, and even offers features that let you take your favourite shows out of the house.
Panasonic’s smarter than smart TVs are ultra-connected
With stunning design, amazing picture quality (4K Ultra HD available in the AX900 and AX800 Series), Life+ Screen and My Stream, the new Panasonic HD TVs are so much smarter than Smart TV. Let Lochie Daddo take you through the multitude of networking and connectivity features that elevate our new range from a “mere TV” to the “centrepiece for all your entertainment needs” – both inside and outside the home.
Gone are the days when it was enough to sit back and be passively entertained by the TV! We want to watch it our way. Go with Lochie Daddo on a tour of our new Panasonic 4K Ultra HD TVs and you’ll learn about a viewing experience like no other, where superb 4K picture, stunning design, and a whole host of intelligent networking and connectivity features combine to create a class-leading new TV series.
The launch of our Panasonic range of Life+ Screen VIERA LED LCD TVs heralds a new era of television where smart features combine with exceptional ‘next-generation’ picture quality, and a modern, premium design. The new range redefines the TV viewing experience and allows you to enjoy all of your content in the simplest and most seamless way possible.
With 22 models across 10 series, the new Life+ Screen range offers more choice than ever before. The flagship AX900 series and AX800 series extend Panasonic’s existing 4K Ultra-HD TV offering, and a complete line up of Full HD models is available in the AS800, AS740, AS700, AS670, AS640, A430, AS610 and A400 series.
Maetham Roomi, Product Marketing Manager, VIERA TV, Panasonic Australia, said, “The days of using a TV mainly for watching free-to-air broadcasts and the occasional DVD are long behind us. The new Life+ Screen range is designed for the modern, hyper-connected household where multiple content sources are standard and second-screening is second nature. Life+ Screens adapt to each viewer’s lifestyle and make it easy to access all of their content, all of the time.”
Equipped with Leica lenses, our compact digital camera DMC-LC5 (photo) and DMC-F7 were the first products of the Lumix series released in 2001.
Our award-winning LUMIX digital cameras may be a household brand name now, but 12 years ago, we were only just unveiling our very first models; the DMC-LC5 and DMC-F7. Equipped with world-renowned Leica lenses and imaging capabilities that outstripped the competition, these two cameras paved the way for the line-up of LUMIX compacts and LUMIX G Series that we are so proud of today.
The DMC-LC5 was a ‘prosumer’ four megapixel digital cameras with a 3x Leica optical zoom lens with full manual control, while DMC-F7 was a compact two megapixel digital camera with a 2x Leica optical zoom lens. Both cameras utilised MMC (SD) storage cards and were powered by proprietary Lithium-Ion rechargeable batteries.
From little things, big things grow and the LUMIX range continues to showcase the optimum combination of picture quality, intelligent functionality, and stunning design to allow photographers of all levels to capture the perfect moment.
From our high-quality G series interchangeable lens cameras through to our extensive range of compact cameras, LUMIX offers market-leading technology with easy-to-use features. Our cameras are now famous for their high-quality lenses, advanced imaging engines and shoot-assist functions like iA (Intelligent Auto). The modern line-up even features models with built-in Wi-Fi® allowing them to work with smartphones to remotely shoot images, view them and then share to social networks.
With smartphones and tablets so deeply integrated into the fabric of our lives, we are always looking for clever ways to take our technology to the next level. You’ll be happy to know that many of Panasonic’s latest products are compatible with ingenious apps designed to help you get more out of your products – and you can download them for free to your smart device. Check the list below to match your latest Panasonic purchase with its must-have app.
VIERA TVs and the Panasonic TV Remote 2 App
TV Remote 2 app lets you comfortably operate Panasonic VIERA TV with your mobile device. You can load a QWERTY keyboard to browse the web in a much easier way than using the remote control, utilise the Swipe & Share feature and also control all the aspects of the TV’s menus and controls using a touch screen device. There is also a game pad, so if you are downloading games, you can play as a controller through your device as well. The latest VIERA models can even stream live TV or recorded TV from a connected USB hard drive to your mobile device on Wi-Fi, inside or outside your home, or cellular date thru the TV Anytime function. On selected models you also have the Remote Sharing feature, giving you access to send messages (text or video) to registered user of your TV at home.
Download the TV Remote 2 app:
*2011/2012/2013/2014 VIERA models
LUMIX cameras/camcorders and the Panasonic Image App
The Panasonic Image App lets you control your camera* or camcorder** through your mobile device to take pictures, record video and even control settings like zoom. In addition, the remote control functionality can help you use the Baby Monitor setting on the new camcorder range to keep an eye on the little ones even if you’re not in the same room.
Audio systems and the Panasonic Music Streaming App
Promo video from Panasonic Home Entertainment
Demo video from Panasonic
The Panasonic Music Streaming App makes it easy for you to share your music on the devices* in your home. As long as your speakers are equipped with DLNA, Bluetooth or Airplay, the app identifies them and chooses the best way to share music taking all the hassle out of it and leaving you to enjoy your music.
The Panasonic MAX JUKE App* lets you play songs stored on your smart devices via Bluetooth, request and play songs from the internal or USB memory on mini systems and even share the request playlist with your friends at the same time.
Blu-ray recorders and the Panasonic DIGA Player App
DIGA Player brings your TV life style one more step ahead through Panasonic Recorders. You can enjoy your favorite TV programs anywhere at home and set timer recording from outside with your iPhone/iPad/iPod touch. DIGA Player will browse and load recorded list and TV channel list from your Panasonic Recorders onto your smart device connecting over Wireless LAN network. On selected models, you can stream Live TV or recorded content from the HDD to your mobile device within your Wi-Fi network, turning your device into a second screen.
Cordless phones and the Panasonic Smartphone Connect App
Smartphone Connect turns your smartphone into an extension of your Panasonic cordless home phone*. You can use Smartphone Connect to make and receive landline calls with your smartphone, copy data from your smartphone to your phone system and more.
Air conditioners and the Aircon Sizing Wizard App
Not sure what size air conditioner you need? This is the app for you. Simply enter some basic details about your room and the app will tell you what air conditioner is best for your needs. Also includes information and videos on Air Conditioning technologies. Once you have worked out the air conditioner you need, the app will even show you the location of your nearest Australian dealer, and show you a map on how to get there.