Panasonic Blog

Panasonic’s camera range has long been recognised for its excellence, from picture quality to advanced functionality through to gorgeous design, all of which allow photographers of any ability to capture stunning pictures every time.

Now, Panasonic is thrilled to have been awarded three prestigious 2013 Technical Image Press Association (TIPA) awards, widely recognised as one of the most coveted photo and imaging accolades around the world. The LUMIX DMC-GH3 has been awarded ‘Best CSC Professional’, the LUMIX DMC-FT5 achieved ‘Best Rugged Compact Camera’, while Panasonic’s SDHC Gold, Silver and Blue series memory cards were recognised with ‘Best Imaging Storage Media’.

The LUMIX DMC-GH3 is a camera for serious photographers who want to take their professional videography to the next level with a portable interchangeable lens camera. A TIPA jury spokesman highlighted some of the many impressive specs of the camera like 16MP Live MOS sensor which boasts sensitivity up to ISO 12,800 with +1EV push capability, sophisticated noise filtration and suppression and a newly designed low-pass filter for enhanced low light shooting results. Improved AF performance was also noted along with faster start-up and shorter shutter time lag.

The LUMIX DMC-FT5, a camera for photographers who demand the ultimate in rugged still and video shooting, impressed the TIPA jury for many reasons. The fact that it is waterproof to a depth of 13 metres, shockproof from a height of 2 metres, pressure resistant to 100kg and freeze-proof to -10C, all helped the camera earn the ‘Best Rugged Compact Camera’ award.

Meanwhile, the SDHC Gold, Silver and Blue series memory cards scooped the ‘Best Imaging Storage Media’ award due to their “ability to exactly match their budget and camera with their memory card usage and needs”, according to a TIPA jury spokesperson.

With the backing of the highly respected Technical Image Press Association, you can feel confident that the LUMIX DMC-GH3, LUMIX DMC-FT5 and SDHC Gold, Silver and Blue series memory cards will deliver incredible results every time.

Find out more here.

Find out more about TIPA here.

As the temperature drops your home should be an escape from the elements, but with the rising cost of electricity it’s understandable if you’re reluctant to turn on the heating as often as you’d like to. This year Panasonic has come to the rescue with an offer that allows you to save an incredible $400 off your winter power bill.

Simply by purchasing selected Panasonic Ducted Air Conditioners between 1 May, 2013 and 31 August, 2013, you can claim $400 off the power bill of your choice. However, the energy savings don’t end there.

Panasonic’s Inverter Ducted Air Conditioner range features advanced technology that means they rank among the most energy efficient models on the market. By using the exact amount of power required to rapidly heat or cool a room from the moment the air conditioner is switched on, you’ll enjoy effortless energy savings for many winter and summer seasons to come.

To take advantage of this promotion simply provide your electricity account details after you’ve purchased a selected Panasonic Ducted Air Conditioner, and then ensure your claim is received via mail within 20 calendar days of purchase. Then enjoy a warm and cosy winter inside without feeling the sting of a large energy bill.

Find out more here.

Photography Blog has put Panasonic’s Lumix DMC-TZ40 through its paces and we’re thrilled to report they have given it their Essential award and an impressive 5 stars, viewing the camera as a significant step forward for Panasonic’s “wildly popular” travel-zoom range.

The review notes that the “TZ40 is veritably stuffed to the gills with cutting-edge features, while the combination of a 20x zoom, effective stabilisation system and good image quality is hard to resist.” Features called out include the increase in megapixel count from 14 to 18, and the new 60/50p and High Speed modes for videographers.

The inclusion of a touchscreen interface, built-in wi-fi connectivity and GPS, a 5-axis image stabilisation system, a fast burst mode, and high-resolution screen, all in a smaller and lighter package than the TZ40‘s predecessor, “makes it easy to see why we like the new Panasonic Lumix DMC-TZ40 even more than last year’s model.”

With a conclusion that the “Lumix DMC-TZ40 is Panasonic’s best ever travel-zoom camera and a worthy winner of our Essential award”, it’s a smart choice for photographers looking for a high performance camera. You can read the full review to find out more about image quality, ease of use, the product specs and more.

Read the full review here.

In the third instalment of GH3-Minute Movies, a project initiated by Panasonic and Rankin Film Productions to demonstrate the effectiveness of Panasonic’s LUMIX GH3 for filmmakers, directors Charlie&Joe bring us a humorous, quirky and surprising tale of the dangers of obsession and the importance of human contact.

The shoot, which was filmed predominantly handheld, included both a tight set and wonderful, wide-open location settings, with some use of CGI – all of which put the GH3 through its paces. They said, “We wanted to shoot with the camera really making the most of the astonishing, epic landscape. Huge wide shots finding Neville tiny in frame, dwarfed by the landscape and the crashing waves.”

Charlie&Joe went on to say that the collaboration with Panasonic and Rankin Film Production “means a great deal to us, we learned a lot from working with Rankin anyway, and this gave us a chance to make something on another level, away from music which was a change.

“The GH3 was so lightweight which made it perfect for the outdoorsy stuff on Neville. We could attach it to anywhere and move it around so easily to get the perfect shots. The more we used the GH3, the more we realised what we could achieve with it from a professional perspective.”

Watch the making of the film here.

Find out about the LUMIX GH3 here.

In another short film brought to you by Panasonic and Rankin Film Productions to highlight the dynamic capabilities of the Panasonic LUMIX GH3, David Allain presents a bittersweet story of boy meets girl in At First Sight.

David was excited to create a film that filled “every frame with as much emotion and character as it can contain.” The film introduces a couple on the first night they met and then intercuts this with flash-forwards as we experience the highs and lows of their relationship over subsequent months.

For David, the GH3 felt like the perfect device to capture this couple’s relationship in a series of brief episodes, mixing larger-scale scenes with smaller, more naturalistic moments. David said, “I planned to shoot for several days at numerous locations…documenting the decisive points in a relationship. I wanted to use the GH3 to capture incredibly intimate moments as well as sweeping wide shots – grander and visually stunning.”

David notes that “being a filmmaker is a bit like being a conduit, in the sense that you have an outcome in mind as well as lots of ideas feeding into that from different departments, so you listen and try to use what will help realise the end goal.”

The GH3 was a key component in realising David’s vision and, with a range of different locations, he felt that “the best thing about the GH3 on this project was its mobility – I was able to do a lot very quickly whilst maintaining real quality.”

Find out about the making of the film here.

Find out about the LUMIX GH3 here.