Business Systems Blog

Monthly Archives: November 2009

LitUp Digital chooses Panasonic P2HD for two major children’s TV productions
November 9th, 2009

Panasonic’s P2HD solid state broadcast camera equipment is the technology behind two new children’s programs screened on the ABC and Nick Jr in Australia.

LitUp Digital, a production company that specialises in post-production management, editing and colour grading, selected a Panasonic P2HD broadcast solution for their work on both the ABC’s ‘Dirtgirl World’ series and also ‘Lah-Lah’s Big Live Band’ for Nick Jr.

Lalaphoto
LitUp Digital spent considerable time researching and testing the P2’s capabilities and workflow, to ensure they selected the right equipment for the project.

According to Michael Jones, Director/Editor of LitUp Digital, it was important to carry out the correct research before starting such a large production:

There was a period of testing cameras and workflow before the studio shoot for Dirtgirl World began. We looked at the whole work flow before deciding what product to go for. My colleague, David Wakeley was running two cameras side by side and I was testing the workflow.

Jones considered various factors including file format (REDCODE verses AVC INTRA), file size, transcoding times and the post-production workflow. The files needed to be transcoded to Apple’s Pro Res format on their way to Final Cut Pro. The project needed to be delivered as 720 HD so the broadcast camera was the solid choice for the finishing format.

Wallabies Scrum Test the Toughbook
November 9th, 2009

Andrew ‘Digit’ Sullivan, the Australian Wallabies Performance Analyst, puts their ruggedised Panasonic Toughbook computer to the ultimate test.

httpv://www.youtube.com/watch?v=lhKuHt6G5qQ

If you’d like to see previous videos from Digit and the Wallabies please visit our YouTube Channel.

Digit will be providing more videos and photos whilst touring with the Wallabies so stay in touch with us on Facebook or Twitter.

Panasonic wins ‘Plasma of the Year’ at 2010 Sound & Image Awards
November 4th, 2009

Panasonic is pleased to announce that our TH-65VX100 plasma panel has been awarded the prestigious Plasma of the Year at the 2010 Sound and Image Awards.
Sound Image Award Flyer edit

The 1080p Premiere Plasma panel features an expanded colour range that covers 120% of the HDTV colour standard, and a rated 60,000:1 contrast ratio with an industry-leading gradation level of 7,160 steps. Add to that Panasonic’s world-leading 18-bit digital signal processing and you’ve got an image unmatched by any other plasma display on the market

Since their inception in 1989, the annual Sound & Image Awards have recognised excellence in the design, manufacture and installation of home entertainment equipment.

At the awards Panasonic took home 4 awards and 1 highly commended across two categories. Products are evaluated on the basis of the following criteria:
• sound and/or image reproduction;
• value for money;
• features;
• build quality;
• appearance;
• ease of use and ergonomics